Pengaruh Eksposur Sosial Media dan Fear Of Missing Out (FOMO) Terhadap Keputusan Pembelian Pada Two Days Coffe & Space Garut

Hilman Rismanto (Universitas Garut)
Ahmad Salman Sya’ban (Universitas Garut)
Rido Muhamad Robani (Universitas Garut)
Fatih Ulayya (Universitas Garut)
Nauval Putra Ridha Rabbani (Universitas Garut)

JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Vol. 12 No. 4 (2026): Agustus 2026

This study aims to analyze the effect of social media exposure and Fear of Missing Out (FOMO) on purchase decisions at Two Days Coffee & Space Garut. The research employed a quantitative approach using a survey method by distributing questionnaires to 94 respondents. Data were analyzed using SPSS version 25 through validity, reliability, and multiple regression tests. The results indicate that social media exposure and FOMO have an influence on consumers’ purchase decisions. All research instruments were proven to be valid and reliable, indicating that they are appropriate for use in this study.