Entrepreneurship and Community Development
Vol. 4 No. 1 (2026): MAY 2026

Empowering Housewives through Pipe-Cleaner Flower Craft Training: Strengthening Creative Entrepreneurship and Household Economic Resilience

Rini Hidayati (Faculty of Economics and Business, YARSI University, Jakarta)
Nida Nadya Hasan (Faculty of Economics and Business, YARSI University, Jakarta)
Elmanizar Elmanizar (Faculty of Economics and Business, YARSI University, Jakarta)
Diyah Nur Anggraini (Faculty of Economics and Business, YARSI University, Jakarta)



Article Info

Publish Date
23 May 2026

Abstract

This community service program aimed to empower homemakers in the Pamulang Indah Complex through wire flower-making training integrated with basic entrepreneurship education. The program was initiated in response to the limited technical skills and entrepreneurial literacy among women, despite their potential contribution to supporting household income. The implementation employed a participatory, applied approach comprising preliminary surveys, planning, pre-tests, entrepreneurship counseling, hands-on training sessions, and post-test evaluations. A total of 60 housewives participated in the activity. The evaluation results demonstrated noticeable improvements in participants' understanding of entrepreneurship, development of creativity, and technical skills in producing wire-flower handicrafts. Participants also showed greater self-confidence and enthusiasm in exploring home-based business opportunities after completing the training. Furthermore, they were able to create aesthetically valuable products with market potential independently. The program strengthened household economic resilience, encouraged women's empowerment, and supported the growth of community-based creative economic activities. From a managerial perspective, the findings emphasize the importance of continuous mentoring, product innovation, packaging enhancement, and digital marketing support to ensure the sustainability, competitiveness, and long-term development of small-scale creative businesses within the community.

Copyrights © 2026






Journal Info

Abbrev

ecd

Publisher

Subject

Economics, Econometrics & Finance

Description

The Entrepreneurship and Community Development (ECD) Journal publishes community service and business development articles on all major entrepreneurship, the business community, community empowerment and applied technology topics. The ECDs mission is to offer a forum for the growing amount of ...