Amkop Management Accounting Review (AMAR)
Vol. 6 No. 2 (2026)

Business Development Through Strategic Compensation Design in a Circular Fashion Startup: The Case of Ofelia

Reny Widiastuti (Management, Universitas Islam Indonesia, Yogyakarta, Indonesia)
Zaenal Arifin (Management, Universitas Islam Indonesia, Yogyakarta, Indonesia)
Majang Palupi (Management, Universitas Islam Indonesia, Yogyakarta, Indonesia)



Article Info

Publish Date
23 Jul 2026

Abstract

Ofelia is a brand that offers accessories made from clothing waste. This business seeks to create a new trend for women to care about environmental issues, especially clothing. Ofelia strives to provide fair and equitable compensation to its employees as part of its commitment to sustainable business. This includes fulfilling the rights of its employees, most of whom are freelancers, through output-based financial compensation and non-financial compensation. This study aims to examine the effectiveness of Ofelia's compensation implementation in improving the motivation and performance of freelance employees. The research method used was descriptive qualitative through observation, interviews, and documentation studies. Overall, Ofelia's output-based financial compensation system has not shown effective results on employee performance. However, it cannot be denied that an output-based financial compensation system makes it easier for start-up companies to control compensation based on employee performance. The non-financial compensation applied to Ofelia demonstrates positive development for each employee and supports them in completing their tasks. However, its correlation with work motivation has not been definitively proven. However, conditions that demonstrate increased employee morale provide a positive opportunity for the company to continue striving to improve employee motivation. Keywords: output-based financial compensation, non-financial compensation, performance, motivation, freelancer

Copyrights © 2026






Journal Info

Abbrev

amar

Publisher

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

Amkop Management Accounting Review (AMAR) futhermore seeks to advance an understanding of management accounting in its broader context, such as issues related to the interface between internal and external reporting or taxation. New theories, topical areas, and research methods, as well as original ...