<![CDATA[Purpose: This Community Service Activity aims to improve the digital literacy skills and social media utilization of Micro, Small, and Medium Enterprises (MSMEs) around SDN 5 Jatimurni to enhance their entrepreneurial capacity and competitiveness Methodology: This activity employed a blended learning approach, combining direct workshops at SDN 5 Jatimurni with online sessions via Google Meet and Google Classroom. Materials covered digital literacy fundamentals, social media marketing strategies, and e-commerce platform utilization. Results: Participants demonstrated significant improvements in understanding digital tools for business, including social media management, content creation, and basic e-commerce operations. Pre-test and post-test analysis revealed a statistically significant increase in participants' digital literacy and entrepreneurship skills. Conclusions: The PKM program "Digital Literacy Training and Social Media Utilization to Enhance MSME Entrepreneurship at SDN 5 Jatimurni" effectively improved participants’ digital skills and confidence in managing their businesses. Significant gains were observed in digital literacy and social media abilities (paired t-test, p < 0.05). Participants can now create promotional content, manage social media professionally, and utilize e-commerce platforms to expand market reach. This program demonstrates the value of ongoing digital literacy initiatives in empowering MSMEs and supporting sustainable entrepreneurship development. Limitations: Challenges encountered included varying levels of participants' initial digital proficiency and limited internet connectivity, which occasionally disrupted online sessions Contributions: This initiative contributes to the fields of digital education, entrepreneurship, and community empowerment, offering an effective model for enhancing MSME competencies through technology-based training.]]>
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