Tulisan Ilmiah Pariwisata (TULIP)
Vol 9, No 1 (2026): Juni

Persepsi Generasi Z terhadap Wisata Edukasi Berbasis 7Ws di Desa Wisata Letvuan Paradise Kepulauan Kei

Rahmat Abdullah (Politeknik Perikanan Negeri Tual)
Anggraeni M.S Lagalo (Prodi Pariwisata, Universitas Muhammadiyah Gorontalo)
Yulin Panigoro (Universitas Gadjah Mada)



Article Info

Publish Date
05 Aug 2026

Abstract

Tourism development has recently shifted from single-attraction-based recreation toward experience-based tourism that emphasizes learning, authenticity, and tourist engagement. This study aims to examine Gen Z students’ perceptions of educational tourism in Letvuan Paradise Tourism Village, Kei Islands, using the 7Ws framework, namely what to see, what to do, what to buy, what to arrive, what to stay, what to learn, and what the service. This study employed a quantitative approach involving a sample of 145 Gen Z students from the Marine Agrotourism Study Program at Tual State Fisheries Polytechnic who had participated in a study tour. Data were collected using a four-point Likert scale questionnaire and were analyzed descriptively through frequency distribution and mean scores. The results show that students’ perceptions of Letvuan Paradise Tourism Village were generally positive, particularly regarding natural, cultural, historical, and culinary attractions, accessibility, accommodation, services, and learning aspects. However, the educational experience was still dominated by visual and narrative activities, while direct involvement in seaweed production, local culinary processing, and community life remained limited. This study concludes that Letvuan Paradise needs to design and implement educational tourism packages that are interactive, authentic, affordable, and based on local practices.

Copyrights © 2026






Journal Info

Abbrev

Tulip

Publisher

Subject

Social Sciences

Description

Tulisan Ilmiah Pariwisata (TULIP) is a Journal published by Tourism Department of Universitas Muhammadiyah Gorontalo Tulisan Ilmiah Pariwisata (TULIP), with E-ISSN 2720-9873 (Online) is a Peer-reviewed journal published twice in June and December by Tourism Department, Universitas Muhammadiyah ...