<![CDATA[The rapid adoption of generative artificial intelligence (AI) tools has transformed the way individuals interact with digital technologies across educational, professional, and research contexts. Despite the growing reliance on AI systems, many users lack the competencies required to formulate effective prompts, evaluate AI-generated outputs, and engage in responsible human–AI collaboration. Existing digital literacy frameworks primarily emphasize information access, communication, and technology use, while providing limited attention to prompt engineering as a distinct digital competency. This research introduces the conceptual model, the PIERCE Framework, which places prompt engineering as a crucial digital literacy skill in the era of generative AI. The framework was conceptualized by analyzing the latest literature on digital literacy, AI literacy, human–AI interaction, and prompt engineering. The proposed framework is divided into six interrelated components: Prompt Intent Formulation, Intelligent Prompt Design, Engagement with AI, Response Evaluation, Continuous Refinement, and Ethical Application. Together, these components provide a structured pathway for effective human–AI collaboration. The framework contributes to the growing discourse on AI literacy by offering a comprehensive perspective on the competencies required for productive and responsible AI use. The findings highlight the importance of integrating prompt engineering into future digital literacy initiatives, educational programs, and professional development practices.]]>
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