Journal of Business and Halal Industry
Vol. 3 No. 3 (2026): March

Determinants of Halal Food Provision Among Restaurants in Iligan City Basis for Strategy Formulation

Jannah Qesma Gumama (Mindanao State University- Main Campus)



Article Info

Publish Date
22 Jul 2026

Abstract

The growing demand for halal food has increased the need for local restaurants to provide food that complies with halal requirements. This study examines the determinants that influence the provision of halal food among local restaurants in Iligan City, Philippines. Using a descriptive, cross-sectional research design with a quantitative methodology, restaurants in Iligan City were surveyed with questionnaires to determine their level of awareness, the determinants influencing their provision of halal food options, the challenges that they encounter, and the extent of halal food provision. Results of the study indicated that most restaurants have good-to-high levels of awareness, with awareness of the importance of halal food having the highest mean, while awareness of the halal certification process had the lowest mean. Regression analysis indicated that social, marketing, and cultural determinants significantly influence the provision of halal food, while awareness and business values had no significant influence. Halal food options were found to be available at most local restaurants, though these options did not consistently meet strict halal standards. The main challenges identified include supply and ingredient issues, limited information and knowledge about halal food, and staff training. Based on these findings, it can be concluded that the provision of halal food by local restaurants in Iligan City is primarily influenced by social, marketing, and cultural factors, highlighting the need for certification assistance, staff training, and stronger government support to strengthen halal compliance in the restaurant industry.

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Journal Info

Abbrev

jbhi

Publisher

Subject

Economics, Econometrics & Finance

Description

Journal of Business and Halal Industry (3026-4324) publishes original research that examines the economic, social, and religious dimensions of business and halal industry. The journals scope includes a wide range of topics, such as: The theory and practice of halal business. The legal and regulatory ...