This study examines the influence of financial literacy and financial technology use on online loan decisions through self-control among students of the Faculty of Economics and Business, Universitas Swadaya Gunung Jati. Using a quantitative approach, data were collected from 200 students who had used online loan services and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that financial literacy and fintech use positively and significantly affect self-control and online loan decisions. Self-control also significantly mediates these relationships. These findings imply that improving financial literacy and strengthening self-control are essential to encourage more rational, responsible, and sustainable online loan decision-making among university students.
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