JURNAL MANAJEMEN MOTIVASI
Vol 22 No 1 (2026): Jurnal Manajemen Motivasi

Pengaruh Kekhawatiran Privasi dan Kecemasan Teknologi terhadap Niat Beli Melalui Kepercayaan di Kalangan Pengguna Shopee di Kota Malang

Aditya Putra Wardanu (Unknown)
Sudarmiatin (Unknown)
Titis Shinta Dhewi (Unknown)

Article Info

Publish Date
28 Jun 2026

Abstract

The rapid growth of e-commerce raises concerns regarding personal data control and technological anxiety, potentially affecting trust and purchase intention among Shopee users. This study aims to analyze the effects of perceived control and technological anxiety on purchase intention, with trust as a mediating variable. Using a quantitative approach and PLS-SEM, data were collected from 386 Shopee users. The results indicate that perceived control positively affects trust and purchase intention, while technological anxiety has negative effects. Trust also significantly mediates relationships. These findings emphasize the importance of secure systems and transparent privacy policies to enhance consumer trust. Keywords: Privacy Concerns; Technological Anxiety; Trust; Puchase Intention; Shopee

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Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...