JURNAL MANAJEMEN MOTIVASI
Vol 22 No 2 (2026): Jurnal Manajemen Motivasi

The Role of Trust in Mediating the Effect of Social Media Marketing and Influencer Credibility on the Purchase Intention of Scora Tone Up Products on TikTok

Veronika Marosa Kabut (Unknown)
Rinaldi (Unknown)

Article Info

Publish Date
30 Jul 2026

Abstract

This study analyzes the effect of social media marketing and influencer credibility on purchase intention, with trust as a mediating variable, for Scora Tone Up products on TikTok. A quantitative survey approach was used; data from 206 respondents selected through purposive sampling were analyzed using PLS-SEM with SmartPLS 4. The results show that social media marketing and influencer credibility each have a positive and significant effect on trust and purchase intention, and trust significantly affects purchase intention. Trust partially mediates both relationships, so companies should optimize social-media content, collaborate with credible influencers, and consistently build consumer trust. Keywords: Social Media Marketing, Influencer Credibility, Trust, Purchase Intention, TikTok, Skincare

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Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...