This study explores the shift in the customary gift (seserahan) tradition in Jubang Village, Brebes Regency, which has transformed from a symbol of household support into a significant financial burden driven by social prestige standards. This phenomenon creates socioeconomic inequality, as the demand for luxury goods often leads to debt traps and postponed marriages. The study aims to describe the historical background of this ceremony and examine its legal implications through the maslahah perspective of Najmuddin al-Tufi. Using a qualitative phenomenological approach, data were collected through in-depth interviews, field observations, and documentation. The findings indicate that while seserahan is intended to strengthen family ties, its contemporary practice contains elements of economic harm (dharar). As a theoretical solution, the study formulates the concept of maslahah muqayyadah (conditional benefit). This concept asserts that the seserahan tradition can be maintained only if it is constrained by the principles of sincerity and financial capacity (istita’ah), while adhering to the principle of taisir (ease) in Islamic law to achieve genuine benefit. Keywords: Customary Gift (Seserahan); Marriage; Maslahah
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