Pemasaran Cross Selling dalam upaya Meningkatkan Minat Nasabah pada Produk Rindu Haji di Bank Muamalat KCP Nganjuk

Hernizah Heman (Universitas Islam Negeri Kiai Ageng Muhammad Besari Ponorogo,)
Dwi Setya Nugrahini (Universitas Islam Negeri Kiai Ageng Muhammad Besari Ponorogo)

LA RIBA: Jurnal Perbankan Syariah
Vol. 7 No. 2 (2026): La Riba: Jurnal Perbankan Syariah

This study aims to analyze the implementation of a cross-selling marketing strategy in increasing customer interest in the Rindu Haji product at Bank Muamalat KCP Nganjuk. This research employed a qualitative descriptive approach using interview techniques. The results indicate that the cross-selling strategy was implemented through product promotion and explanation of its benefits. However, its implementation was not optimal due to limited communication with customers. Service quality was identified as the main factor influencing the success of the strategy, resulting in customer interest in the Rindu Haji product not increasing optimally.