Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis
Vol. 5 No. 2 (2024): Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis

Mental Accounting Versus the Illusion of Happiness: Understanding Thoughts and Meaning of Happiness from the Side Lifestyle

Marissa Silooy (Universitas Kristen Indonesia Ambon)
R. Suryanti Ismail (Universitas Kristen Indonesia Ambon)
Gwen L. L. Pattinama (Universitas Kristen Indonesia Ambon)



Article Info

Publish Date
30 Sep 2024

Abstract

This research examines the financial behavior of students at the Indonesian Christian University of Maluku (UKIM) regarding mental accounting in daily life, influenced by lifestyle and perceptions of happiness. Using a qualitative phenomenological approach, data were collected through interviews, categorized by themes, and analyzed. The researchers used key informants for this study, namely 8 students from the Indonesian Christian University of Maluku.Using triangulation techniques to increase validity and reliability. Findings indicate that mental accounting affects financial decision-making and income management among students in boarding houses. It contributes to a sense of happiness as students manage their finances from their parents, showing wise application of mental accounting in financial decisions.

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Journal Info

Abbrev

ppj

Publisher

Subject

Description

Public Policy: Jurnal Aplikasi Kebijakan Publik dan Bisnis is a peer-reviewed, multidisciplinary journal published by Universitas Dr. Djar Wattiheluw. The journal is dedicated to the dissemination of high-quality research that advances knowledge and practice in the fields of public policy and ...