International Journal of Small and Medium Enterprises and Business Sustainability
Vol. 8 No. 2 (2023): July

Digitalization, and Digital Transformation in MSMEs in Turkey

Eyup Kahveci (University of Applied Sciences Institute Kloten-Zurich, Switzerland)



Article Info

Publish Date
05 Jun 2024

Abstract

By analyzing the secondary data, the adoption and utilization of ICT and Digital Technologies (DT) have emerged as key factors in their competitiveness and performance in Turkey. Here are some key findings: Larger driving enterprises tend to have higher technology adoption rates, and there is increasing awareness among MSMEs about the need for digital transformation. MSMEs in Turkey are becoming more aware of the importance of technology adoption and digital transformation for competitiveness. The COVID-19 pandemic has accelerated digitalization and increased the use of digital platforms, such as e-commerce and digital banking. E-commerce marketplace websites or apps are preferred over enterprises' own websites or applications for e- sales due to convenience, customer reach, and advertising campaigns.

Copyrights © 2023






Journal Info

Abbrev

ijsmebs

Publisher

Subject

Economics, Econometrics & Finance

Description

Welcome to the International Journal of Small and Medium Enterprises and Business Sustainability published by the Publishing Lembaga Penerbit Fakultas Ekonomi dan Bisnis (LPFEB) Universitas Trisakti. As its primary objective, this double-blind review and online scientific journal is dedicated to ...