Mawaizh : Jurnal Dakwah dan Pengembangan Sosial Kemanusiaan
Vol. 16 No. 02 (2025): Vol 16 No 2 (2025) : Islamic Moderation

THE METACULTURAL LOGICS OF RELIGIOUS RHETORIC IN MODERATE ISLAMIC PREACHING: A QUALITATIVE STUDY OF GUS BAHA AND GUS IQDAM

Lukman Hakim (UIN Sunan Ampel Surabaya, Indonesia)
Pardianto Pardianto (UIN Sunan Ampel Surabaya, Indonesia)



Article Info

Publish Date
21 Dec 2025

Abstract

This study advances the concept of metacultural logics to explain how pesantren-based religious authority is produced, circulated, and reproduced in contemporary Islamic preaching in Indonesia.  The research objects of this study are two public religious sermons delivered by Gus Baha and Gus Iqdam, prominent moderate traditionalist Muslim preachers, as circulated through offline preaching forums and digital media platforms. The article examines how rhetorical practices function not merely as persuasive strategies but as metacultural mechanisms embedded in the pesantren tradition. Employing a multi-method qualitative approach that integrates textual analysis of selected sermons and in-depth interviews with key informants, the study finds four interrelated metacultural logics shaping Gus Baha and Gus Iqdam’s religious rhetoric: intertextuality, sanad (scholarly lineage), gojlokan (light teasing), and metaphor.  Intertextuality operates as an epistemic logic through which pesantren knowledge is transmitted via layered textual engagement, while sanad functions as a moral-epistemological logic that defines religious authenticity through inherited scholarly genealogy. Gojlokan and metaphor serve as pedagogical and affective logics that translate pesantren ethics into vernacular and emotionally resonant forms. Beyond preserving and renewing the pesantren moral and epistemological foundations, these metacultural logics also enable the effective circulation of religious discourse in contemporary preaching contexts.

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Journal Info

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maw

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Description

Mawaizh Jurnal Dakwah dan Pengembangan Sosial Kemanusiaan is intended to interconnect on the theoretical foundation and the result of research Mawaizh focuses on original research and conceptual writing of classical and current scholarship in various perspectives which includes Islamic Studies ...