Islamic Communication and Media Studies
Vol. 3 No. 2 (2023): Sadida: Islamic Communication and Media Studies

Motivasi Masyarakat Aceh Dalam Menggunakan Aplikasi Tiktok

Ade Irma (Universitas Islam Negeri Ar-Raniry Banda Aceh)
Rizki Amelia (Universitas Islam Negeri Ar-Raniry Banda Aceh)

Article Info

Publish Date
20 Dec 2023

Abstract

The TikTok application is loved by young Indonesians, especially in Aceh. Various content is presented in the TikTok application, thus making users interested and immersed in the content presented by content creators. This study aims to determine the motivation of the Acehnese people in using the TikTok application. To get answers to these two objectives, researchers used qualitative methods. The data collection techniques were carried out by observing and interviewing informants aged 20-40 years. The results showed that the people of Aceh were motivated to use the TikTok application for reasons due to the community's need to interact with the wider community as a form of self-actualisation in cyberspace, the TikTok application as a place to store one's memorable moments in the form of photos and videos, and other motivations are to express themselves through TikTok media.

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Journal Info
Islamic Communication and Media Studies
Website

Abbrev

sadida

Publisher

Universitas Islam Negeri Ar-Raniry Banda Aceh

Subject

Description

Focus Sadida Islamic Communications and Media Studies aims to publish and disseminate scientific works in the field of communication science, with an emphasis on Islamic communication studies. This journal is expected to contribute to the development of communication science thru empirical research, ...