Paprika is a potential vegetable commodity with a fairly high amount of production. This type of plant is very susceptible to plant diseases and requires intensive fungicides in cultivation. The types of chemical fungicides used by farmers are Rubikan, Linertin and Demolis. All of these fungicides are used by spraying on paprika plants. The purpose of this study is to analyze the level of satisfaction of farmers and to determine the factors that influence the satisfaction of farmers in using the chemical fungicide. Data were collected by a random survey of 30 paprika farmers in Candikuning Village in April-May 2019. Data analysis was performed using descriptive methods, Important Performance Analysis (IPA), and Customer Satisfaction Index (CSI). The results showed that farmers were very satisfied (76%) about the use of chemical fungicides. Factors affecting the level of satisfaction of paprika farmers are brand image of the product, the ability to increase yields, more profitable, benefits in getting paprika yields and quality of fungicide products
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