<![CDATA[The high potential of damaged tomatoes during postharvest is one of the mostly faced problem in satisfying customer expectation. Postharvest handling is the final step that required to maintain good quality of tomatoes. The purpose of this study to identify customers need and satisfaction, analyze the cause of tomatoes quality deterioration and analyze the right strategies to control quality of tomatoes. The customers need and satisfaction converted using IPA (Importance Performance Analysis) method. The quality attributes as follow: fresh, clean, color, sweet and acid taste, moisture content, and no extraneous taste. The quality deterioration of tomatoes caused some of factors such as : (1) raw material:harvest method, postharvest handling, sorting method, packaging; (2) management system : food safety management application; (3) human resources : training and skills; (4) environment : natural disaster, climate and weather change; (5) equipment and method application : transportation and storage method. The formulation and strategies determination using Strengths Weakness Opportunities and Threats (SWOT) and Opportunities Quantitative Strategies Planning Matrix (QSPM) approaches. The final internal factor matrix is 3,193 which means on strong position and the final external factor matrix is 3,125 which means the opportunities are not fully optimized yet and the threats are not solved. The highest priorities that can be chosen as the alternative strategy are increasing investment assets while controlling cultivation development and optimized postharvest practices to produce the best quality oftomatoes using renewable technology up to 6,019.]]>
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