Strategi Pengembangan Agrowisata Di Soewan Garden Dengan Menggunakan Analisis SWOT (Strengths, Weaknesses, Opportunities, Threats)

Ida Bagus Made Adi Dharma Yuda Pramana (Program Studi Teknik Pertanian dan Biosistem, Fakultas Teknologi Pertanian, Universitas Udayana, Badung, Bali, Indonesia)
I Gusti Ngurah Apriadi Aviantara (Program Studi Teknik Pertanian dan Biosistem, Fakultas Teknologi Pertanian, Universitas Udayana, Badung, Bali, Indonesia)
I Nyoman Sucipta (Program Studi Teknik Pertanian dan Biosistem, Fakultas Teknologi Pertanian, Universitas Udayana, Badung, Bali, Indonesia)

Jurnal BETA (Biosistem dan Teknik Pertanian)
Vol 9 No 2 (2021): September

This research was conducted with a SWOT analysis study for a decision-maker in a company to combine the right strategies to run the company. This study aims to analyze internal and external conditions and recommend development strategies in the agrotourism Soewan Garden at Pancasari village. This study took data from the distribution of questionnaires which were divided into 2, namely internal commissioners (agrotourism owners and visitors) and external commissioners (experts and similar businesses that have developed). The results showed that there were 3 strengths, 6 weaknesses, 4 opportunities, and 3 threats. The weighting and assessment results show that the weighted value for the Internal Factor Evaluation matrix (IFE) is 3,02 and the External Factor Evaluation matrix (EFE) is 2,65. This value indicates a strong position in the Internal External Matrix (IE) with a strategy that must be done is an intensive and integrative strategy. Meanwhile, based on the SWOT matrix analysis there are 8 alternative strategies that can be developed to develop Soewan Gardenagro-tourism.