Studi Nilai Tambah Komoditi Buah Stroberi pada Tiara Dewata Distribution Center Denpasar

Putu Diah Sriagustini (Program Studi Teknik Pertanian dan Biosistem , Fakultas Teknologi Pertanian, Universitas Udayana, Badung, Bali, Indonesia)
I Gusti Ngurah Apriadi Aviantara (Program Studi Teknik Pertanian dan Biosistem , Fakultas Teknologi Pertanian, Universitas Udayana, Badung, Bali, Indonesia)
I Nyoman Sucipta (Program Studi Teknik Pertanian dan Biosistem , Fakultas Teknologi Pertanian, Universitas Udayana, Badung, Bali, Indonesia)

Jurnal BETA (Biosistem dan Teknik Pertanian)
Vol 11 No 2 (2023): September

Strawberry (Fragaria x ananassa Duchesne) is one of the high-demand commodities in Bali. This study aims to determine how the strawberry supply chain works from farmers to supermarkets (Tiara Dewata Distribution Center Denpasar). This research consists of two stages, the observation of the working structure of the supply chain using descriptive-qualitative analysis and the added value of each supply point using the Hayami method. This study used total sampling (to determine the sample at the collector and supermarket level) and purposive sampling (to determine the farmer level). The results showed that the flow pattern of the strawberry supply chain consisted of Pattern I (farmers selling to collectors and collectors selling to supermarkets) and Pattern II (farmers selling directly to supermarkets). The biggest added value by the supermarket (Rp. 39,184 per kilogram). Farmers who sell to collectors provide the added value of Rp. 17,989 per kilogram. Farmers who sell to the supermarket provide the added value of Rp. 20,155 per kilogram. The smallest added value by collectors is Rp. 4,745 per kilogram.