<![CDATA[This study examines how digital storytelling shapes audience engagement with agricultural entrepreneurship content on YouTube through sentiment analysis and the temporal dynamics of comments. Using a mixed-methods computational social science approach, this study analyzed 141 public comments on a single agripreneurship video using engagement metrics, transformer-based sentiment classification, and time-series analysis. The results indicate a predominance of positive sentiment (70.2%), accompanied by communal engagement, reflected in a relatively high comment-to-reply ratio. The temporal pattern shows three main phases: initial playback, stabilization, and long-tail engagement, suggesting a loss of content relevance over time. These findings indicate that narratives of personal experiences serve as affective anchors, while utilitarian information sustains engagement. This study concludes that digital storytelling not only increases content visibility but also facilitates the collective and social legitimacy of agripreneurship practices. Contextually, this research broadens the understanding of audience engagement as a relational process that integrates affection, knowledge, and community within the video platform ecosystem.]]>
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