<![CDATA[The purpose of this study was to examine the effect of attitudes toward attitude, perceived behavioral control and subjective norms on Generation Z's intention to invest in stocks using the theory of planned behavior. Data was collected by distributing questionnaires to 60 Bosowa Polytechnic students. The statistical method used to test the hypothesis is multiple linear regression with SPSS program. The results showed that the subjective norm variable had no effect on the intention to invest in stocks, while attitudes and perceived behavioral control had a positive effect on the intention to invest in stocks. Simultaneously, the variables of attitude, subjective norm, and perceived behavioral control have a significant influence on the intention to invest in stocks.]]>
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