<![CDATA[This study aims to examine customer service at Bank Syariah Indonesia (BSI) KCP Kembang Tanjong through the lens of the marketing mix concept (price, place, product, and promotion). It employs a qualitative, descriptive-analytical approach and is classified as field research, utilizing observation, interviews, and document analysis. The findings indicate that while the product and promotion aspects are well-executed, there are unsatisfactory elements regarding the price and place components. Specifically, the "price" aspect is not effectively implemented due to the presence of ambiguity (*gharar*), which disadvantages or disappoints customers. Regarding "place," customers feel uncomfortable due to the limited parking area and insufficient seating in the waiting room during peak times; additionally, there is frequent staff turnover, particularly among tellers and customer service representatives.]]>
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