Efektivitas Pengelolaan Keuangan dan Produktivitas SDM terhadap Kinerja UMKM melalui Kinerja Operasional

Suginam (Fakultas Ekonomi dan Bisnis, Program Studi Magister Manajemen, Universitas Harapan, Medan)
Rizky Indra Saputra (Fakultas Ilmu Sosial dan Humaniora, Program Studi Manajemen, Universitas IBBI, Medan)
Mohd Adib Abd Mui (Islamic Business School (IBS), College of Business, Universiti Utara Malaysia, Kedah)
Muhammad Rifqy (Fakultas Ekonomi dan Bisnis, Program Studi Manajemen, Universitas Sumatera Utara, Medan)

Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK)
Vol 5 No 3 (2025): Edisi September 2025

This study aims to analyze the effect of financial management effectiveness and human resource productivity on MSME performance through operational performance as a mediating variable. The research employs a quantitative approach using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). Data were collected from 30 MSME actors in the Medan Marelan area through questionnaire distribution. The results indicate that financial management effectiveness and human resource productivity have a significant effect on operational performance and also exert a direct influence on MSME performance. However, operational performance as a mediating variable shows a weak effect on MSME performance. These findings suggest that MSME performance improvement is more influenced by direct factors rather than through operational processes. In addition, the study reveals significant improvements in respondents' conditions after the research intervention, particularly in financial management, human resources, and operational aspects. This research provides theoretical contributions to the development of an integrative MSME model and practical implications for business actors in improving performance through strengthening financial management and human resource development.