<![CDATA[The development of tourism villages based on local potential requires strategies that integrate cultural preservation and community economic empowerment. Pranan Village, located in Polokarto District, Sukoharjo Regency, possesses strong cultural assets and guava commodities that have become the village identity through the annual Pranan Guava Festival. However, documentation and digital exposure of these potentials have not been systematically managed, limiting promotional outreach. This community service program aims to implement the digitalization of traditions as an effort to strengthen Pranan Village’s identity toward becoming a sustainable tourism village. The method applied was a participatory approach involving potential mapping, data collection and documentation, digital archiving of cultural assets, development of promotional narratives, and evaluation with village authorities and the Tourism Awareness Group (Pokdarwis). The results indicate the establishment of structured digital archives consisting of photos, videos, and village historical narratives that serve as promotional media and supporting documents for tourism village proposals. The digitalization process also reinforces the branding of “Pranan Kampung Jambu” and enhances the village’s readiness for community-based tourism development. This program demonstrates that integrating cultural preservation with digital transformation can be an effective strategy in achieving adaptive and sustainable rural tourism development.]]>
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