This study examines the effect of leverage, sales growth, and good corporate governance on tax avoidance in Consumer Cyclicals and Consumer Non-Cyclicals companies listed on the Indonesia Stock Exchange (IDX) during the 2021–2025 period. Using a quantitative approach with secondary data from annual financial statements, the sample was selected through purposive sampling and produced 46 companies with 230 firm-year observations. Leverage is measured by the Debt to Equity Ratio, sales growth by the change in net sales, good corporate governance by the ASEAN Corporate Governance Scorecard, and tax avoidance by the Effective Tax Rate. Data were analyzed using panel data regression with EViews 12. The Chow and Hausman tests indicate that the Fixed Effect Model is the most appropriate estimation model. The results show that sales growth has a positive and significant effect on tax avoidance, while leverage and good corporate governance have no significant partial effect. Simultaneously, leverage, sales growth, and good corporate governance significantly affect tax avoidance, with an adjusted R-squared of 70.23 percent. These findings imply that sales growth is the dominant factor influencing tax planning decisions in this sector, while governance quality alone is not sufficient to restrain aggressive tax avoidance practices.
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