<![CDATA[This research is motivated by the low understanding and learning interest of students in multiplication material in Elementary School due to the use of learning media that is less interactive and innovative, as well as the suboptimal use of Android applications as learning media by teachers in the learning process. This study aims to produce the PEKAN (Fun Multiplication) media for the understanding of multiplication concepts among fourth-grade students at SDN 45 Mataram that is valid and practical. This type of research uses Research and Development (R&D) with the ADDIE model, which includes the stages of Analyze, Design, Development, Implementation, Evaluation. The data collection techniques used in this study were media expert validation questionnaires, material expert validation questionnaires, and student and teacher response questionnaires. The results of this study show that the PEKAN (Fun Multiplication) media obtained a percentage score of 88.57% with the criteria of very valid from media experts and obtained a percentage score of 94.28% with the criteria of very valid from material experts. In the small group trial, it obtained a percentage score of 84.8% with the criteria of very practical, and in the large group trial, it obtained a percentage of 88.69% with the criteria of very practical. The teacher response questionnaire obtained a percentage score of 94.28% with the criteria of very practical. Thus, the PEKAN (Fun Multiplication) media is declared valid and practical to use in teaching multiplication to fourth-grade students in Elementary School.]]>
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