<![CDATA[This study aims to develop Arabic learning media based on the Articulate Storyline 3 application that is valid, practical, and effective in improving students' vocabulary mastery. The development model used is ADDIE with five stages: analysis, design, development, implementation, and evaluation.The validation results show that the learning media is highly valid. Subject matter experts gave a score of 86%, while media experts gave a score of 88%, meaning that the media is suitable for use without major revisions. Student responses also showed a very interesting category with a percentage of 90%, which means that the media is easy to use, interesting, and helps with vocabulary comprehension.The effectiveness test was conducted by comparing pre-test and post-test scores. The average pre-test score of students was 59,2, while the average post-test score increased to 87,6, with an increase of 28,4 points. These results indicate that the Articulate Storyline 3-based learning media is effective in improving students' vocabulary mastery.Thus, the learning media developed can be used as an alternative interactive media to strengthen vocabulary mastery and increase student motivation in learning Arabic. ]]>
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