<![CDATA[The development of information technology has encouraged the use of digital learning media in education, including in business education. This study aims to analyze the effectiveness of learning media in supporting the learning process. The method used was a literature review by reviewing relevant scientific sources. The results of the study indicate that digital learning media can increase student enthusiasm for learning, understanding of the material, and participation in the teaching and learning process. Furthermore, the use of interactive multimedia makes learning more engaging and easier to understand. Therefore, digital learning media can be an effective innovation for improving the quality of business education teaching.]]>
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