<![CDATA[This study aims to analyze the effect of price perception and tourist facility on consumer revisit intention at Caffe Bang Ndut, Jember Regency. A quantitative approach with causal-associative design was employed. Data were collected through questionnaires distributed to 30 respondents who were consumers of Caffe Bang Ndut, using incidental sampling. The instrument was measured using a Likert scale and tested for validity and reliability. Data analysis involved multiple linear regression, t-test, F-test, and coefficient of determination (R²). The results indicate that: (1) price perception positively and significantly affects revisit intention (sig. 0.012 < 0.05); (2) tourist facility positively and significantly affects revisit intention (sig. 0.004 < 0.05); and (3) price perception and tourist facility simultaneously have a significant effect on revisit intention (F = 18.742; sig. 0.000 < 0.05). The coefficient of determination (R²) is 0.581, meaning the two variables explain 58.1% of the variance in consumer revisit intention. These findings have practical implications for Caffe Bang Ndut management in designing more effective pricing and facility management strategies to enhance consumer loyalty.]]>
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