Pendas : Jurnah Ilmiah Pendidikan Dasar
Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Publish

KAJIAN LITERATUR PELUANG DAN TANTANGAN BISNIS KECIL DALAM PERSPEKTIF ENTREPRENEUSHIP

Achmad Fauzi (Unknown)
Ferida Rahmawati (Unknown)
Deva Nela Reditha (Unknown)
Jihan Nayla Atikah (Unknown)
Abdi Cahya Subekti (Unknown)

Article Info

Publish Date
27 Jun 2026

Abstract

This study aims to analyze the opportunities and challenges of small businesses from an entrepreneurship perspective through a literature review. The results show that small businesses have opportunities through digital technology, changing consumer behavior, government support, and innovation. However, they also face challenges such as limited capital, low innovation, digitalization barriers, limited human resources, and increasing competition. Therefore, entrepreneurial competence, digital utilization, and innovation are needed to support business sustainability and competitiveness

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Journal Info
Pendas : Jurnah Ilmiah Pendidikan Dasar
Website

Abbrev

pendas

Publisher

Universitas Pasundan

Subject

Other

Description

Pendas : Jurnah Ilmiah Pendidikan Dasar is a journal published twice a year, namely in June and December that aims to be a forum for scientific publications to pour ideas and studies complemented with the results of research related to primary school education. To achieve this, basic education ...