<![CDATA[His study aims to analyze consumer responses to the Bola Ubi Mozzarella (BUMO) product marketed at the Market Day event of Telkom University Surabaya. The research employs a descriptive quantitative approach with data collected through sales observation and questionnaire distribution to 34 consumers. Variables studied include Business Product Feasibility (KPB) and Repurchase Intention (MBU). Data analysis was conducted using descriptive statistics and One Sample t-Test with a comparison value of 4.00. Results show mean values of KPB 4.53 and MBU 4.59, both with significance values below 0.05, indicating high category ratings. The product achieved sales of 17 packs with a total revenue of Rp180,000 during the Market Day event, demonstrating good consumer acceptance and potential for sustainable business development.]]>
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