<![CDATA[Decreasing soil fertility due to the excessive use of chemical fertilizers demands sustainable solutions, one of which is through the utilization of cattle urine waste, which has not been optimally processed into Liquid Organic Fertilizer (LOF). LOF plays a crucial role in promoting sustainable agricultural systems; however, its adoption rate among farmers still needs to be increased. This study aims to analyze the influence of innovation characteristics on the adoption rate of LOF usage among farmers. This study employs a descriptive quantitative approach. The research population consists of members of the Ngudi Mekar Farmers Group, with a total sample size of 32 farmers. Data were analyzed using multiple linear regression analysis. The results show that the characteristics of innovation simultaneously have a significant effect on LOF adoption. Partially, the complexity variable is the most positive and significantly influential factor toward the adoption of this innovation. This indicates that the higher the level of ease in mastering LOF technology, the higher the farmers' decision to adopt it.]]>
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