<![CDATA[This study examines the content management strategy implemented on the Instagram account @rumahpendidikan.kemendikdasmen as a medium for delivering public information in the education sector. The research aims to analyze the implementation of digital communication strategies in content planning, production, publication, and evaluation, as well as to identify the challenges encountered in the process. This study employs a qualitative approach using primary and secondary data collected through active participation, interviews, and literature review. The findings indicate that content management is carried out systematically through weekly planning meetings, collaborative content production, and data-driven publication strategies utilizing Instagram Insights. The implementation of a structured workflow supports the effectiveness of information dissemination and ensures consistency in visual identity and message delivery. However, challenges remain in adapting educational content to social media trends, responding to viral content, and optimizing video-based content production. To address these issues, the institution continues to develop innovative strategies, including community involvement and the expansion of content formats such as Reels and TikTok. The study concludes that a well-planned and adaptive content management strategy contributes significantly to enhancing the effectiveness of public communication through social media.]]>
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