<![CDATA[This study analyzes the influence of Visual, Auditory, and Kinesthetic (VAK) learning styles and learning motivation on students' learning outcomes in the Business Services subject at SMK Negeri Mojoagung. The study was motivated by variations in learning outcomes, some students performing well while others struggled, allegedly linked to lecture-dominated teaching, limited use of learning media, and insufficient accommodation of students' diverse learning styles. This study used a quantitative approach with an explanatory type and an ex post facto design. The population consisted of Grade X MPLB students, with a sample of 104 students determined using the Slovin formula and proportional random sampling. Data were collected through questionnaires measuring VAK learning styles and learning motivation, and documentation of end-of-semester scores measuring learning outcomes. Data were analyzed using validity and reliability tests, classical assumption tests, and multiple linear regression. Results showed VAK learning styles positively and significantly influenced learning outcomes (t = 5.923, p = 0.000). Learning motivation also had a positive and significant influence (t = 7.067, p = 0.000). Simultaneously, both variables significantly influenced learning outcomes (F = 49.007, p = 0.000). The coefficient of determination of 0.493 indicated both variables explained 49.3 percent of the variation in learning outcomes, while 50.7 percent was explained by other factors. This study supports Cognitive Learning Theory, emphasizing the role of students' internal factors in learning. Teachers need to accommodate students' learning styles and enhance learning motivation to improve learning outcomes.]]>
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