<![CDATA[This study aims to describe the process of traditional marriage and identify the social values embedded within it among the Sasak Bayan community of Sukadana Village, Bayan District, North Lombok Regency. A qualitative ethnographic approach was employed, with data obtained through participatory observation, semi-structured interviews with customary leaders and community members, and documentation, then analyzed following the stages of data reduction, data display, and conclusion drawing, with credibility ensured through source and technique triangulation. The findings show that traditional marriage in Sukadana Village unfolds through six interrelated stages, namely memulang, mejati, nyelabar, ajikrama, mengkawin/merosok, and tampah wirang, each governed by customary norms emphasizing mutual consent, deliberation, and reconciliation. Analysis based on Notonegoro's classification of social values reveals that the tradition contains material values (the use of customary goods, expenditure, and communal consumption), vital values (mutual cooperation, the role of customary leaders, and customary regulation), and religious values (the practice of religious rituals and communal belief). These findings indicate that the memulang tradition, often misread as an act of elopement, is in fact a structured customary mechanism built on agreement, social responsibility, and communal solidarity, so that its preservation requires deliberate documentation and cross-generational transmission of local wisdom.]]>
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