<![CDATA[Employee performance is a crucial factor in an institution's ability to realize its work programs and vision and mission. There are many factors that can enhance employee performance such as working hours, compensation, and experience. The purpose of this study is to determine the influence of working hours, This study aims to identify the development strategy for enhancing the attractiveness of the culinary tourism destination at Resto Apung Muara Angke, North Jakarta. This research employed a mixed-method approach. The qualitative method was used to describe the appropriate strategies, while the quantitative method was used to analyze numerical data from the IFAS and EFAS matrices. Data were collected through direct observation, in-depth interviews, questionnaire distribution to 41 respondents, and documentation. The samples in this study consisted of related parties, including the Sub-Department, UP3, temporary management, restaurant vendors, and visitors at Resto Apung Muara Angke. Based on the IFAS analysis, the total score obtained was 3.468, with the strength score of 1.990 being higher than the weakness score of 1.478. Meanwhile, the EFAS analysis showed a total score of 3.363, with the opportunity score of 1.722 being higher than the threat score of 1.641. These results indicate that Resto Apung Muara Angke has favorable internal and external conditions for further development. Based on the SWOT analysis, Resto Apung is positioned in Quadrant I, with an X value of 0.512 and a Y value of 0.081. Therefore, the appropriate strategy is an aggressive strategy or SO strategy, which utilizes strengths to seize opportunities. Based on the QSPM matrix, the main strategic priority that can be implemented is to develop the image of Resto Apung as a seafood culinary tourism destination based on the experience of dining in a waterfront area, with the highest TAS score of 5.940. This strategy can be supported through digital promotion, strengthening the image of Muara Angke’s distinctive seafood, integration into North Jakarta culinary tourism packages, and the regular organization of culinary events.]]>
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