Journal of Artificial Intelligence and Digital Economy
Vol. 2 No. 9 (2025): Journal of Artificial Intelligence and Digital Economy

THE INFLUENCE OF ECONOMIC LITERACY, FINANCIAL LITERACY AND SELF CONTROL ON CONSUMER BEHAVIOR AMONG SHOPEE USERS AMONG MUHAMMADIYAH UNIVERSITY STUDENTS IN SIDOARJO

Senja Putri Juanita (Muhammadiyah University of Sidoarjo, Indonesia)
Fityan Izza Noor Abidin (Muhammadiyah University of Sidoarjo, Indonesia)



Article Info

Publish Date
30 Sep 2025

Abstract

Objective: This study aims to analyze the influence of economic literacy, financial literacy, and self-control on consumptive behavior among students. Method: The research was conducted on 117 final-semester students of the Accounting Study Program at Muhammadiyah University of Sidoarjo. Primary data were collected through questionnaires and analyzed using validity and reliability tests, multiple linear regression analysis, and hypothesis testing (t-test) with SPSS version 26. Results: The findings reveal that economic literacy and self-control have a significant positive effect on consumptive behavior, while financial literacy has a significant negative effect. Novelty: This study contributes to understanding how literacy and behavioral factors interact in shaping students’ financial decision-making, offering valuable insights for educators and policymakers to promote more responsible spending habits among young adults.

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Journal Info

Abbrev

JAIDE

Publisher

Subject

Description

Journal of Artificial Intelligence and Digital Economy is part of the Discover journal series committed to providing a streamlined submission process, rapid review and publication, and a high level of author service at every stage. It is an open-access, community-focused journal publishing research ...