This study aims to determine the effect of firm size, sales growth, and liquidity on profitability in consumer goods industrial sector companies listed on the Indonesia Stock Exchange in 2018-2020. This study uses secondary data in the form of annual financial statements of consumer goods industry companies listed on the Indonesia Stock Exchange in 2018-2020. This study used purposive sampling in sampling and obtained 32 samples with a total of 96 observations. This research method used a quantitative approach using panel data regression analysis techniques. The results of the study partially have an effect on company size and are not significant on profitability, sales growth has a positive and significant effect on profitability, while liquidity has no and no significant effect on profitability. Simultaneously, company size, sales growth, and liquidity have a significant and significant effect on the profitability of consumer goods industrial sector companies listed on the IDX in 2018-2020.
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