<![CDATA[Purpose – This study aims to apply the Simple Additive Weighting (SAW) method to recommend tourism destinations within Onrust Archaeological Park, Kepulauan Seribu, based on attraction, accessibility, and amenity criteria. Design/methods/approach – Primary data were collected through a questionnaire administered to 45 tourists who had visited Kelor Island, Onrust Island, or Cipir Island. Respondents were selected using convenience sampling and evaluated five criteria, namely scenery, photo spots, transportation, toilets, and dining facilities, using a five-point Likert scale. The average criterion scores were normalized to determine proportional weights. The SAW method was then employed to normalize the decision matrix, calculate individual preference values, aggregate the scores, and rank the three tourism destinations. Findings – Toilet availability received the highest criterion weight of 0.406, followed by photo spots at 0.281, scenery at 0.188, transportation at 0.063, and dining facilities at 0.063. The aggregated results show that Kelor Island achieved the highest average preference value of 0.868, followed by Onrust Island at 0.813 and Cipir Island at 0.777. Therefore, Kelor Island was identified as the most recommended destination based on the criteria evaluated. Research implications/limitations – The findings provide practical information for tourism managers and policymakers in identifying destination development priorities, particularly improvements in basic visitor facilities. However, the use of convenience sampling, the relatively small sample of 45 respondents, and destination-specific evaluations limit the generalizability of the findings. Originality/value – This study extends the application of the SAW method by integrating attraction, accessibility, and amenity dimensions to evaluate historical island destinations within the specific context of Onrust Archaeological Park.]]>
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