Pengaruh GAAIS terhadap Personal Innovativeness: Sikap pada Lintas Generasi

Vincentia Renata Kusuma (Universitas Katolik Parahyangan)
Yoke Pribadi Kornarius (Universitas Katolik Parahyangan)
Angela Caroline (Universitas Katolik Parahyangan)
Triningtyas Elisabeth Putri Gusti (Universitas Katolik Parahyangan)
Agus Gunawan (Universitas Katolik Parahyangan)

Reviu Akuntansi, Manajemen, dan Bisnis
Vol 4 No 2 (2024): Desember

Purpose: To see the attitude of AI towards personal innovativeness and to see the differences in attitudes between generation Z and previous generations Research methodology: Respondents in this study are 1,293 people consisted of entrepreneurs and professional workers covering generation Z and previous generations. Results: GAAIS has influence of 9.5% on personal innovativeness, bus the data showa no statistically significant difference in attitude towards AI between cross-generational. Limitations: The analysis in this study still requires the addition of more in-depth variables such as personality, trust, social and subject norms to be able to predict attitudes towards AI in more depth. Contribution: This study is expected to provide deeper insight into the influence of attitudes towards AI on personal innovativeness, considering that in the future AI will be close on society.