<![CDATA[ABSTRACTThis study aims to describe the tourism potential and formulate the development of the Matalafang Traditional Village as a cultural tourism destination in Alor Regency. Matalafang Traditional Village is one of the tourist destinations, where the Abui tribes live. The Abui tribe, as one of the largest tribes who inhabit Nusa Kenari Island, has various cultural potentials tourism to be developed. This is in line with the increasing number of tourists visiting. Through qualitative descriptive methods, extracting information is obtained by field observations, structured interviews with 6 key informants, documentation of traditional villages, and literature studies on Matalafang Traditional Village and Alor Regency Tourism. The results showed that the attractiveness of cultural tourism in the Matalafang Traditional Village in the form of the Balai Hatel Traditional Ceremony as a ritual to enter the garden, the Caka Lele dance, the unifying dance of the Alor community Lego-Lego, weaving Ikat for dancing, the fourth level traditional house, and various woven bamboo crafts for putting sirih pinang traditional snacks on it. The strategy formulation is an effort to develop the Matalafang Traditional Village as a cultural tourism destination, such as increasing the awareness of culture-based tourism for the local community, maintaining the authenticity of dance as a tourist attraction, increasing tourist activities after the ritual of opening the garden as alternative tourism, and maintaining the condition of the traditional village that is still original.Keywords: Destinations, Traditional Villages, Matalafang, Cultural Tourism, Development Strategies]]>
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