<![CDATA[ABSTRACTThe purpose of this research is to analyze the potential of creative tourism products that can be used as a characteristic of Sambirejo Village. Jumputan Batik is one of the creative tourism products as a solution in the globalization era, which is derived from the creativity of Sambirejo villagers to meet the needs of tourists and increase tourist visits. The research is located in Rumah Batik Pak Jay Gedang Bawah Sub-Village. The data collection method was carried out by observation directly to the field and in-depth interviews with one of the Jumputan Batik craftsmen Pak Jay or Pak Mujimin who also served as Secretary of Sambirejo Village and other informants based on certain criteria in accordance with the focus of the research. The data analysis in this research is using descriptive analyses. The results showed that Jumputan Batik handicrafts can be developed into tourism creative products or souvenirs that can be marketed to tourists. Not only useful in terms of the economy for the local community, but tourists can also get a new experience by participating in the making of Jumputan Batik. Stakeholders also participated in mentoring tourism creative product potential development activities in Sambirejo Village. The potential of creative tourism products in Sambirejo Village is not only Jumputan Batik, but vegetable chips and souvenirs from natural stone waste can also be developed to the maximum. Keywords : Jumputan Batik, Tourism Product, Creative Industry, Creative Tourism]]>
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