<![CDATA[This study examines the implementation of public administration digitalization policy under the framework of Law No. 27 of 2022 concerning Personal Data Protection (PDP) in Indonesia. Using a qualitative approach through literature review and interviews, the findings reveal that while digitalization has improved public service efficiency, the integration of personal data protection principles faces challenges such as weak inter-institutional coordination, resource limitations, and low awareness among government officials. Key findings highlight the misalignment between rapid digitalization and the adoption of privacy by design principles, along with inadequate data management practices. The study recommends institutional capacity building, regulatory harmonization, and enhanced public participation to balance digital innovation and privacy protection. The policy implications underscore the need for a holistic approach to public administration digital transformation that prioritizes citizens' rights.]]>
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