<![CDATA[Purpose – This research aimed to examine the influence of financial socialization on behavior, with skills and digital knowledge acting as mediating variables among Generation Z. Methodology – A quantitative method was used by distributing an online questionnaire to 411 Generation Z respondents in Batam City. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. Findings – The results showed that financial socialization positively influenced behavior through skills and digital knowledge. Meanwhile, financial knowledge was not a significant mediator in the relationship. These emphasized the importance of developing practical and digital skills since education promoted real behavioral change among Generation Z. Originality – A better understanding of financial behavior was provided by incorporating digital knowledge and financial skills as key influencing factors in the context of the current landscape. This research was limited to a narrow age group and used convenience sampling, which affected generalization and offered useful insights for future analysis and education programs.]]>
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