<![CDATA[This study aims to analyze the implementation of halal certification for Micro, Small, and Medium Enterprises (MSMEs) in Simpang Empat City, West Pasaman, focusing on the impacts, challenges, and government support in the certification process. Halal certification has excellent potential to increase the competitiveness of MSMEs in the domestic and international markets, considering that most of the residents of are Muslims. The results of the study show that halal certification has a positive impact on increasing sales, consumer confidence, and market expansion. However, MSMEs face several significant obstacles, such as high certification costs, complexity of procedures, and lack of understanding of the importance of halal certification. Through training, socialization, and subsidies for certification fees, government support has made a positive contribution but still needs improvement. This research provides policy recommendations to overcome these obstacles, including increasing subsidies, digitizing the certificatio process, and public awareness campaigns about the importance of halal products. Overall, this study reveals halal certification’s great potential in encouraging halalbased MSMEs’ growth in Simpang Empat City, West Pasaman. Still, a better-supporting mechanism is required so that more MSMEs can exploit halal market opportunities.]]>
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