<![CDATA[Rupiah redenomination requires effective policy communication that can explain nominal changes without creating misconceptions about real value and purchasing power. This study examines the effects of information quality, source credibility, government trust, and financial literacy on redenomination information-seeking behavior, using Information Seeking Theory as its theoretical foundation. An explanatory quantitative approach with a cross-sectional survey design was employed. The instrument was pretested on 30 respondents, while the main model involved 137 valid respondents from 150 collected responses after 13 responses were excluded during screening. The valid sample consisted of 46 customers of PT Bank UOB Indonesia, 45 employees of PT Bank UOB Indonesia, and 46 members of the general public who lived or conducted activities in DKI Jakarta. Data were analyzed using PLS-SEM with SmartPLS 4 using 5,000 bootstrap subsamples. The model explained 62.8% of the variance in information-seeking behavior (R² = 0.628). All hypotheses were supported, demonstrating positive and significant effects; source credibility was the strongest predictor (? = 0.425), followed by financial literacy (? = 0.406), government trust (? = 0.370), and information quality (? = 0.328). The findings underscore the importance of credible official sources, clear and consistent messaging, institutional transparency, and layered financial literacy communication in redenomination policy communication.]]>
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