<![CDATA[The success of a potato farming business is crucial and necessary for maintaining, improving, or developing potato farming, as well as for its future sustainability. Potato farming in Grogol Village, Pejawaran District, Banjarnegara Regency, is an important agricultural sector that supports the economy of the highland community. The area in Grogol Village has agro-climatic conditions that are very supportive for cultivation, especially potatoes. The purpose of this study was to analyze the factors influencing the sustainability of potato farming. This research method used a survey with a quantitative approach. The research sample consisted of 93 farmers and used a purposive sampling technique, and the analysis model used multiple linear regression. The results of this study explain that the variables of income, labor, and experience have a positive and significant effect. Meanwhile, the variables of land area, extension, age, and education have a negative and significant effect. Therefore, potato farmers must be able to keep up with the development of new agricultural technologies and always access agricultural information from extension workers to ensure the sustainability of their farming business.]]>
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