Analisis Pengaruh Persepsi Harga, Kualitas Pelayanan, Kepercayaan dan Kemajuan Teknologi Terhadap Minat Pembelian Tiket Pengguna Kereta Api Blora Jaya DAOP IV Semarang

Prapto Yogie Agung Prabowo (Universitas Maritim AMNI Semarang)
Sudarman Sudarman (Universitas Maritim AMNI Semarang)

Jurnal Ekonomi, Bisnis dan Manajemen
Vol. 5 No. 1 (2026): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)

This study aims to analyze the influence of price perception, service quality, trust, and technological advancement on the ticket purchase intention of Blora Jaya train users. The research data were collected from 100 respondents. Data analysis was conducted using the multiple linear regression method with the assistance of SPSS version 30. The results indicate that all independent variables have a positive and significant effect on purchase intention. These findings suggest that the more favorable customers' price perception, the higher the quality of service provided, the greater the level of customer trust, and the more advanced the technology utilized, the stronger the intention to purchase Blora Jaya train tickets.