<![CDATA[Currently, due to technological advancements, product marketing can be carried out through various media, particularly through social media platforms that are increasingly utilized by business owners. Social media has become one of the most effective marketing tools for reaching customers, strengthening customer relationships, and increasing product sales. This study aims to determine the impact of digital marketing strategies on product sales through the TikTok account @crsl.store. A quantitative research method was employed using simple linear regression analysis. Purposive sampling was applied, and data were collected through the distribution of online questionnaires using a Likert scale. The study was based on the marketing mix theory. Data analysis included validity and reliability tests, classical assumption tests, simple linear regression analysis, and the coefficient of determination test. The results showed that the regression coefficient of 0.522 indicates that better digital marketing strategies lead to higher product sales. Furthermore, the coefficient of determination value of 0.945 or 94.5% demonstrates that digital marketing strategies have a very strong influence on product sales. Therefore, the implementation of digital marketing strategies through TikTok has proven effective in increasing product sales on the @crsl.store account.]]>
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